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What Is HTTPS, Benefits, How It Works, & How It Differs From HTTP

If you have a personal website or for business, does your website have HTTPS protocol? Or do you not even know that HTTPS is a sign that your website is protected?

Yes, HTTP Secure protocol is one of the three core requirements for a website to be a progressive web application on the internet.

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Now days, website owners are competing to improve the security of their websites, one of which is through website protocols.

Because it’s important to be safe online. No website user wants their personal information to be seen and exploited by others, especially hackers.

Thanks to this secure version of the HTTP protocol extension, hackers cannot read user data on the internet arbitrarily and you know that you are “talking” to the server.

Well, for those of you who don’t know what HTTPS is, please read the following IsTalkingTech blog article. That way you will understand why HTTP Secure is an important requirement for successful traffic on internet search engines.

What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure or a secure version of Hypertext Transfer Protocol (HTTP). Meanwhile, HTTP is a protocol used for collaborative and distributed information systems that run on application reports.

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HTTPS was created for the purpose of providing authentication and encrypted communication and was created by Netscape Communications Corporation.

HTTP has much to do with retrieval of linked resources, called hypertext documents, which later formed the World Wide Web in 1990 by British physicist Tim Berners-Lee.

The encryption performed on HTTPS is on the data session, in addition to using plain text communication.

This encryption process uses the SSL (Secure Socket layer) protocol or the TLS (Transport Layer Security) protocol. Because it uses this protocol, generally the port for HTTPS is 443.

Although encryption has been carried out at the data level using HTTPS, it turns out that not all connections using HTTPS are secure. Here are some things you need to know about HTTPS.

HTTPS Vs HTTP Comparasion
HTTPS Vs HTTP Comparasion

How HTTPS Works

HTTPS uses an encryption protocol on the server to encrypt any kind of communication. This protocol is called Transport Layer Security (TLS) which was previously known as Secure Sockets Layer (SSL).

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This protocol secures communications using what is known as an asymmetric public key infrastructure.

HTTP is just a protocol, but when paired with TLS or transport layer security, it becomes encrypted. This type of security system uses two different keys to encrypt communication between two parties. The two HTTPS keys are:

Private key

The keys that are controlled and stored by the website owner are private. This key will work on the web server and is used to decrypt the information encrypted by the public key.

Public key

This key is available to anyone who wants to interact with the server in a secure manner. Information encrypted by the public key can only be decrypted by the private key.

You can apply certificates to different protocols, such as HTTP (web), SMTP (email), and FTP. SSL or TLS certificates work by storing randomly generated keys (private and public) on your web server. The public key is verified with the client and the private key used in the decryption process.

When the browser has connected to the HTTP secure server, the server will reply with an SSL certificate.

The browser checks whether the certificate is valid, starting from the owner information must match the server name requested by the user and the SSL certificate must come from a trusted certification authority.

If any of these conditions are not met, the user will get a website security issue notification.

The initial request is sent to the server for verification. After that, when the server replies that it is the appropriate server, the client then sends a hello message.

As a result, at this stage, the communication becomes encrypted and online communication occurs between web users and the website via a web browser.

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Benefits of Using HTTPS

You need to know, using Hypertext Transfer Protocol Secure does not immediately skyrocket your site’s ranking to the first page of the Google search engine. Because, other supporting strategies are needed, including the implementation of on-page and off-page SEO as well as supporting content to be able to place your business website on the young pages of search engines.

However, for its benefits for long-term site ranking and SEO, the switch from HTTP to HTTPS is unquestionable. The following are some of the benefits that you can get if you use a website with HTTPS.

1. Providing a Safer Experience for Users

Since the last few years, Google has added notification updates in the form of information whether or not it is safe when a user visits a website address in Google Chrome. For domains that have not added SSL, a not secure statement will be given. The existence of these notifications can certainly make some visitors think again to continue accessing your website, especially if it involves sales transactions. Therefore, it is highly recommended that business websites must use HTTPS in URLs. The reason is that HTTPS-enabled sites can guarantee that the information entered by users when registering, logging in, or transacting does not leak, in a more secure sense.

2. Can Increase Dwell Time on Website

Website Communication Security is More Guaranteed, Both For Users and Website Owners | Elements Envato
Website Communication Security is More Guaranteed, Both For Users and Website Owners | Elements Envato

Dwell time is one of the important metrics for SEO. This tool can determine the total length of time users spend from the search engine, then stay on your site, and finally they choose to return to the search page. These gauges can tell Google how accurate your search results are as well as the relevance of your website to their queries.

To maintain a good dwell time, of course it will be more difficult to do if your site is not HTTPS yet. Simply put, internet users find your website. Because they see the content is relevant and what they are looking for, they will come to your site. Unfortunately, when the website is open and they see an “unsafe” notification from the website, it could be that they will not want to enter and surf the various content available on your site. If this is the case, the opportunity to show various quality content on your marketing company ‘s website can decrease, or even disappear.

Eventually, Google crawlers or other search engines will judge your site as low quality, or completely irrelevant to the search term. If left unchecked and not corrected immediately, your site’s URL will slowly drop in the rankings.

3. Sites with Faster HTTPS Loading Time

When you open a site, how long are you willing to wait for the content to load before deciding to leave? A study conducted by Incapsula found that only 55% of people were willing to wait a maximum of five seconds.

Well, the use of HTTPS in addition to increasing security on the web, also makes your website faster in displaying content. You can also benefit from SEO techniques that are applied to a successful promotion using digital marketing websites.

While you can use techniques to reduce file size, optimize image usage, and even reduce redirects to increase the speed of your site, using HTTPS is an effective solution that can yield huge benefits in terms of shortening website loading times.

4. HTTPS Produces Accurate SEO Reporting

To have a good website marketing company, you must regularly audit the results of implementing search engine optimization. Why should so? Of course so that you can find out what can help the website, and what doesn’t have any effect. So, you can rearrange the strategy that has been prepared with your top digital agency team.

If you use HTTPS, it will be easier for you to carry out the audit process because the referring information of insecure sites will be removed. So there will be no traffic source information from HTTP, meaning you won’t see reports of visitors coming from “direct” sources, despite the fact that they may be referred from social media, organic search, or paid advertising.

3. Website Authentication

Authentication is verifying that the validity of a person or machine in the communication process between the user and the website.

In HTTP, there is no identity verification because the HTTP process is based on the principle of trust.

However, HTTP developers don’t necessarily make the decision to trust all web servers implicitly.

Because, they only have priority other than security at that time. But in today’s modern internet, HTTPS authentication is very important.

It’s like when you order an online motorcycle taxi in the Gojek application. You should not get into a vehicle that is not the same as the information listed on the application just because the driver says “change with another vehicle”.

Similarly, when users use your website, they don’t know what’s really going on behind the scenes of the website and who is managing the data.

The SSL certificate that plays a role in activating HTTPS is like the driver information in the online motorcycle taxi application.

SSL will represent the external verification process by a trusted third party web server.

In addition to the three points above, there are many other benefits that you will get from HTTPS, namely better ranking and website performance on search engines.

Not only that, the HTTP secure protocol is also needed to make it easier to access modern browser features such as the WebUSB hardware API and Bluetooth access.

What is the Difference between HTTP and HTTPS?

Technically, HTTPS is a protocol that is not separate from HTTP, in other words, it is still one “family”.

However, HTTPS uses TLS or SSL encryption over the HTTP protocol. The HTTPS function will work based on the transmission of a TLS or SSL certificate that verifies that a particular provider is valid and compliant.

When a user connects to a web page, the web page will send its SSL certificate containing the public key required to initiate a secure session.

The two computers, the client and server, then go through a process called an SSL/TLS handshake, which is a series of back-and-forth communications that are useful in ensuring a secure connection.

Another difference between HTTP and HTTPS is the use of default ports.

The HTTP protocol uses TCP/IP level 80 port, while HTTPS uses port 443.

The most important thing is that HTTP works at the application layer, while HTTPS works at the transport layer.

So that the HTTP protocol is more suitable for websites that are specifically designed to only access one-way information (only from website owners) such as blog/personal websites.

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Guarantee Your Website Security With HTTPS Protocol

Thus, little by little we are increasingly understanding that HTTPS is a security protocol that must be used on all types of web.

Both personal websites, portfolio websites, and of course business websites such as e-commerce.

By using HTTPS, you are providing web visitors with a secure connection and assuring them that all their communication on the internet is done through a trusted server.

As discussed above, the main key to realizing a secure website with HTTPS is through the use of a quality SSL certificate.

Guarantee Your Website Security With HTTPS Protocol
Guarantee Your Website Security With HTTPS Protocol

You can get cheap SSL certificate services anywhere else if not at NameCheap! They provide various categories of SSL certificates from the best SSL brands in the world.

So, what are you waiting for? Secure your website from various layers of digital security with SSL!

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